GSK
Create printed materials for new oncology therapy for patients and healthcare professionals
Create printed materials for new oncology therapy for patients and healthcare professionals
To produce printed materials to support the patient through their treatment journey
It was important to produce materials that patients and healthcare professionals could refer to continuously. The final approach used materials and sizes that were convenient to carry, durable, and easy to access information. Below are pitch presentation pages, guide pages, patient support materials, and an infographic.