Pfizer
Creative direction, audience-focused solutions, brand refresh, iconography development, graphic design, photography, computer production, project management
Rebrand and redesign healthcare-related brochures for a diverse, broad audience
Elevate designs with feel-good photography, simple iconography, bold typography, and constant use of whitespace
To meet the audience-specific requirements, the content needed to be simplified to ensure the end-user wasn’t overwhelmed. The final approach used simple icons, inviting photography, limited copy, and plenty of whitespace. Below, you will see a final three-page brochure, a photo library, and graphic elements to support content.