Rootstock Software
Creative direction, brand enhancement, color palette development, photo research, presentations, computer production, project management, stakeholder management, vendor acquisition
Develop branded marketing and sales tools across global channels and mediums
Enhanced brand by adding brighter photography, new typography, and consistent color treatment
Rootstock Software used dark-dated photography and repeated dark graphics and focused solely on manufacturing. Statistical information was pulled from the content and converted to graphic elements to improve the overall look, add visual interest, and highlight supporting facts. Software information was given prominence. Below is an updated brochure, print, and digital pieces.